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Experience unique Japanese culture with a mascot-curated taste tour!
Gift It!
Give someone special the gift of a Mascot Mix!
Mix Market
Original mascot goods and local specialties... all made in Japan!
Get it!
Experience unique Japanese culture with a mascot-curated taste tour!
Gift It!
Give someone special the gift of a Mascot Mix!
Mix Market
Original mascot goods and local specialties... all made in Japan!

WHAT IS MASCOT MIX?

Mascot Mix is the only Japanese snack subscription box curated by friendly mascot characters!

Explore a unique part of Japan each month with the help of a local mascot; experience rare specialties from their hometowns, and share a bite of some of the weird and wonderful Japanese snacks that they love!

INTRODUCING: MASCOT MONTHLY MIX!

Mascot Monthly Mix (MMM) is a Japanese snack box, curated by local mascot characters! Experience a guided taste tour of their unique hometowns in this mascot-curated monthly snack subscription box!

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WHAT ARE MASCOTS?

Japanese mascots, known as yuru-kyara ( ゆるキャラ ), are cute and quirky characters that are popular throughout Japan!

Mascots are a lot like us; they come in many colors and sizes, have ages and genders, likes and dislikes, and even hometowns that they love very much! Some even possess talents such as being able to speak all languages on Earth, or being an immortal 0-year old fairy baby.

Official and unofficial mascots exist for everything (and we mean EVERYTHING) you can think of. The most popular mascots are often treated like celebrities! 

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NOGI TOWN, Tochigi Prefecture

Surrounded by sunflower fields and known for the color and shape of its unique Hoffman Kiln, Nogi Town in Tochigi Prefecture is the hometown of July 2022 curating mascot... Noginon!

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Unbelievable Reviews!

I am literally incapable of eating figs now that I've learned about them with Kawamin and Kawabe. All the figs I've eaten throughout my life now haunt me in my dreams.

World Fig-Eating Champion 2021

All the world is bright and shiny. The sunflowers in the fields are smiling at me like Noginon.

Insane Person

I recently became prematurely bald. While my January Mascot Mix didn't help me grow my hair back, it did make me feel much better!

Intelligent-Looking Highschooler

If I had to choose between world peace or getting to pet the mascot Hachyamaru from Hasami Town... well, I'm not sure what I'd do...

Fated Protagonist

OH MY GOD SOMEONE HELP ME I'M TRAPPED IN A QUOTE

Trapped Quoter

Beep boop. I wish I could be a Japanese mascot too.

Sentient Calculator

I once encountered a strange man living alone atop a mountain. He didn't say a word, only gave me a Mascot Monthly Mix. It changed my life.

Overly Dramatic Hiker

If my plane suddenly crashed and I could only bring 3 items with me to a deserted island, what would I bring? The September 2021 Mascot Monthly Mix. I don't need anything else.

Extremely Unfortunate Tourist

日本語上手ですね~

Kindly Japanese Grandmother

After recieving my April 2022 Mix and getting to know Kawamin & Kawabe, I realized I am now physically incapable of eating figs. Fruits are sentient beings, and calculators probably are too.

Delusional Crazy Person
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WHAT IS A MEGA-MIX?

The way MMM was meant to be experienced!

-20-24 snacks (including mascot selected, local specialties, and limited time items)

-Includes drink

-Includes instant ramen

-Mascot stash items

-MMM exclusive mascot sticker, postcard, and box

-Guidebook (including allergy information)